Eye on the Prize

UX/UI DESIGN | BRANDING & IDENTITY

Daruma dolls are a Japanese tradition that helps people track their goals and stay on target. This simple, lightweight app makes your big goals attainable by letting Daruma keep a watchful eye on them. Reflecting the Zen aesthetic of minimalism to create focus, the app removes UI whenever possible. Instead of focusing on task-tracking and productivity, it draws the user into small, meaningful actions that are lightweight.